We live in an age where processes need to be quick and efficient. Our expectations have moved away from waiting five days for a reply to often expecting same day service. To meet this demand we have automated many services – banking, buying insurance, booking event tickets are just some examples.  In the main we have all embraced this new ease and efficiency. We all have the days when you just want to buy something and don’t want to set up an account. And we have all come across systems that just don’t work for us – voice recognition phone systems, or the password rest that just sends you round in circles.