I’m Hilary Humphrey

I have a background in working at a blue chip company for over 20 years.  Here I gained experience in customer services, process improvement and quality assurance.  I also have 8 years experience of running a business.  This may sound like a strange combination, but it helps me to see things from both the customer and business perspective.

 About Cardinal Support Services Hilary Humphrey

I have always had a knack of looking at how things are done and coming up with ideas on how to do them more effectively.  This may range from simply changing a process or a form, to using technology to make processes run more smoothly.  My quality assurance experience helps me understand how to check things are working properly,  and how to comply with other requirements such as legal or industry best practice.

Cardinal Support Services was born out of my desire to help small business owners keep on top of the actions needed to run their business and achieve their business goals.  The name came from a combination of things:  Cardinal meaning or foremost importance or paramount; The Cardinal butterfly – representing transformation; and Cardinal was the name of the road my father grew up in.

As an accountability coach I create time for sole traders to focus on their business activities and reduce the overwhelm of  having so many things to do.  I provide a sounding board for ideas and issues, someone to talk to when things don’t go right and someone to  celebrate the good things with.  I love to keep business owners on top of running their business.

When working with clients I explore their goals and ambitions for their business and what is stopping them achieveing them.  From here we come up with clear goals and a realistic set of actions to achieve these.  This tailored process also includes looking at:

  • time management techniques
  • reviewing processes
  • streamlining processes
  • looking at tasks to outsource
  • identifying tasks to stop doing
  • the financial aspects of running a company

Outside of Cardinal Support Services I’m a volunteer with the Ambulance Service, responding to 999 calls.  I am also a charity trustee and a mentor with The Girls’ Network.  I am the partner of a fabulous first aid trainer.  I love cats and my CEO (Cat Executive Officer) Shru enjoys meeting my clients over Zoom and generally checking  that things are going ok.

About Cardinal support Services Shru CEO

Shru, CEO


If you’d like to know more about how I can help you, feel that having a ‘professional nag’ in your life would be beneficial, (or you just want to meet the CEO), Contact me or book a call today.

Here is a recent interview I did with Adam Strong from The Game Changers Experience, explaining what I do and the value I can add to your business.